When Belinda from method fitness approached visure to develop a brand, she expressed how important it was that the new brand be memorable, punchy and clear at communicating her training approach. It also needed to be reflective of the skills of the team, the methodical approach taken to ensure method’s clients get the results they are after with a touch of fun.

Through our brand strategy workshop, we were able to crystalise Belinda’s vision of creating a healthier, happier society through health and fitness and determine the best way forward for her brand to support this pursuit.

Every aspect of the brand has been aligned to give a clear message of the method fitness approach from the identity, tone of voice, print materials and website which we worked closely with the team at Ecoda on.